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These articles by the SoundStage! Network staff address
important topics about the SoundStage! Network and the online publishing industry. Their
targeted audience is audio- and video-industry personnel, particularly marketers and
advertisers who are faced with the complex challenges that the burgeoning online medium
presents.
We're Ten!
by Marc Mickelson, editor-in-chief
A short history of the SoundStage! Network's first ten years, originally published in SoundStage!
in 2005. It helps explain why we're the largest and most-respected group of online
publications in the A/V industry.
Our
"No E-Commerce Here" Policy by Doug Schneider, publisher
A "buyer beware" article for readers that explains why mixing the selling of
products with editorial content leads to a conflict of interest.
Righting
Wrongs about Readers by Doug Schneider, publisher
Important information for marketers and advertisers about the misleading
"readership" figures some online publications quote.
- A Contract on the Hit Count
by Doug Schneider, publisher
Important information about why "hits" are misunderstood and misleading, and
have no relevance in determining website traffic.
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