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These articles by the SoundStage! Network staff address important topics about the SoundStage! Network and the online publishing industry. Their targeted audience is audio- and video-industry personnel, particularly marketers and advertisers who are faced with the complex challenges that the burgeoning online medium presents.

  • We're Ten! by Marc Mickelson, editor-in-chief
    A short history of the SoundStage! Network's first ten years, originally published in SoundStage! in 2005. It helps explain why we're the largest and most-respected group of online publications in the A/V industry.

  • Our "No E-Commerce Here" Policy by Doug Schneider, publisher
    A "buyer beware" article for readers that explains why mixing the selling of products with editorial content leads to a conflict of interest.

  • Righting Wrongs about Readers by Doug Schneider, publisher
    Important information for marketers and advertisers about the misleading "readership" figures some online publications quote.

  • A Contract on the Hit Count by Doug Schneider, publisher
    Important information about why "hits" are misunderstood and misleading, and have no relevance in determining website traffic.